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The Brand
Saranoni Luxury Blankets is a fast-growing direct-to-consumer (DTC) ecommerce brand known for ultra-soft blankets and baby products.
For Saranoni, the unboxing experience is part of the product, and shipping is part of the brand. During high-volume seasons (especially the holidays), their warehouse processes hundreds of orders per day, which means small delays turn into big problems fast:
- Backlogs snowball into late nights
- Manual work turns into overtime
- Tiny shipping errors turn into expensive “fixes”
- Customers expect fast delivery, even when volume spikes
Like a lot of DTC brands, Saranoni didn’t need more hustle. They needed a fulfillment system that could scale without burning out their team.
How VESYL Made the Difference
The biggest shift wasn’t just “faster labels”, it was removing the decision fatigue and repeat manual steps that slow a warehouse down.
Before VESYL, shipping required constant micro-tasks that didn’t add value:
- weighing every package
- waiting for rates to load
- comparing carriers
- double-checking delivery speeds
- fixing mistakes after the fact
- repeating the same clicks, over and over
That kind of workflow works when volume is low. It falls apart the minute you hit peak.
With VESYL, Saranoni moved to an automation-driven workflow where the system handles the repetitive work, while the team focuses on execution.
“We used to ship 20 orders in 30–45 minutes. With VESYL, that same batch now takes just 10–15 minutes on day one.”
— Tyler, Operations Lead, Saranoni
What Changed in the Workflow
1) Shipping decisions stopped being manual: Instead of asking the warehouse team to figure out the best rate every time, VESYL used rule-based shipping logic so decisions were consistent and automatic.
2) Weighing became optional, not required: With pre-assigned weights and shipping rules, the team no longer had to weigh every single box just to generate a label.
3) Labels became instant, not a bottleneck: With automated label and packing slip generation, orders flowed through packing faster — without delays, interruptions, or second passes.
4) Errors dropped because the process got simpler: The more steps you add to a workflow, the more chances there are for mistakes. Automating the repetitive parts reduced common issues caused by misreading weights, selecting the wrong option, or rushing through peak volume.
5) The system was tailored to Saranoni’s operation: This wasn’t “plug-and-play and good luck.” VESYL worked directly with Saranoni to build automation rules based on the criteria they already used — just without the manual effort.
"Rather than have to rate shop each shipment individually, our team trusts VESYL automations, and that in turn has improved efficiency, cut down on overtime hours, and made our busy season possible.”
— Matt, Director of Operations, Saranoni
The Net Impact
At the warehouse level, the change was simple: less clicking, less checking, less fixing, more shipping.
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The Fulfillment Tech Stack
Saranoni’s success wasn’t about swapping one tool for another — it was about connecting the right tools into a single, smooth workflow.
- WarehouseOS handled the warehouse execution side: pick, pack, and operational efficiency.
- VESYL handled the shipping brain: automation rules, rate logic, and label generation.
- OSM Worldwide completed the delivery loop: predictable, cost-effective shipping with a reliable 3–7 day window.
Together, it created the kind of fulfillment engine DTC brands actually need: fast during normal volume, and stable under pressure.
“We spent over a year asking ShipStation for a true rate shopping feature. Their customer service kept saying it was coming, but it never arrived.” — Tyler, Operations Lead, Saranoni
In Summary
Saranoni didn’t just “speed up shipping.” They removed the bottlenecks that were forcing overtime, creating stress during peak season, and slowing down daily throughput.
By moving from a manual ShipStation workflow to an automated system built on VESYL + WarehouseOS + OSM Worldwide, Saranoni:
- cut shipping time by 65%
- improved warehouse efficiency by 30%+
- eliminated overtime, even during the holiday rush
- built a shipping workflow that scales without adding headcount
This is what modern fulfillment looks like when the system does the heavy lifting.
Ready to Modernize Your Shipping Workflow?
If your warehouse is still weighing boxes by hand, toggling between carriers, or losing time to manual rate selection, you’re not alone.
VESYL helps ecommerce brands automate shipping, cut labor hours, and scale fulfillment without burnout.
Book a demo to see what your workflow could look like with automation built in.
