The Brand
Strictly Wild is a motocross apparel brand selling dirt bike clothing, moto mom shirts, pajamas, and accessories to riders and their families. The business runs on a preorder drop model. Customers order during a production window, then everything ships at once the moment product arrives at the warehouse.
That model changes what shipping has to do. Instead of a steady daily flow, the warehouse gets a concentrated burst: product lands, and hundreds or sometimes over 1,000 orders are already sitting there waiting to go.
- Order volume arrives in one spike, not a curve
- Product has to be counted in and organized before fulfillment can start
- Customers have already waited through the production window
- Every extra step gets multiplied by a thousand
Like a lot of growing DTC brands, Strictly Wild didn't need a bigger warehouse team. They needed a shipping process that could keep up with how the rest of the business had grown.
How VESYL Made the Difference
The biggest shift wasn't just faster labels. It was removing the small repeated steps that only become a problem when you do them a thousand times in a row.
Before VESYL, a drop day required:
- Working through the order stack one order at a time in Shopify
- Printing labels on paper separately from packing slips
- Matching each label to the right packing slip by hand
- Hunting for the correct paperwork before a box could be packed
- Repeating the same clicks across every order in the drop
That workflow held up when Strictly Wild was smaller. It stopped holding up the moment drops got big enough that everything had to leave at the same time.
With VESYL, the drop release became a batch instead of a queue. Orders are already tagged and organized in views before product lands, so when inventory hits the floor the team is packing, not sorting.
"Our labels and packing slips printing together is the best thing that's happened. It's saved us so much time. We used to print on paper and match it all up, it was horrible."
— Eric, Packer, Strictly Wild
What Changed in the Workflow
1) Batch shipping replaced one-by-one processing: The drop is handled as a single release rather than a thousand individual transactions, which is where the bulk of the time saving comes from.
2) Labels and packing slips print together: The manual matching step is gone entirely. Paperwork arrives at the packing station already paired to the order.
3) Order views and tags replaced sorting on the fly: Preorder tags stay organized inside VESYL, so the team knows exactly what belongs to which drop before product arrives.
4) DHL pickups became automatic: Outbound volume leaves on a scheduled pickup instead of being coordinated manually on the busiest day of the cycle.
The Net Impact
At the warehouse level, a drop that used to consume one to two weeks of full team effort now clears in two to three days.
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The Fulfillment Tech Stack
Strictly Wild's setup isn't complicated. It works because each piece has a clear job and nothing sits between them.
- Shopify holds the store and the preorder demand.
- VESYL handles the shipping side: order management, batch release, method selection, and label and packing slip generation in one pass.
- DHL completes the delivery, with automatic pickups and rates that hold up at drop-day volume.
At Strictly Wild's volume, saving a few cents per order is real money, and a few seconds per order is hours off the clock. The stack is built so both stay in their favor.
There is also a part of this that isn't software. When something comes up mid-drop, the team gets a person, not a ticket number.
"It's so nice to talk to actual humans when we have questions. VESYL is super responsive whenever we have questions or concerns, we can schedule a meeting really quick and they're on it. The personalized aspect of them is what I really appreciate."
— Sophi, Warehouse Manager, Strictly Wild
In Summary
Strictly Wild didn't just speed up label printing. They removed the bottleneck that sat between product arriving and customers getting a shipping notification.
By moving from manual Shopify shipping to a batch workflow built on VESYL plus DHL, Strictly Wild:
- Cut full drop fulfillment from 1 to 2 weeks down to 2 to 3 days
- Released 1,000+ order drops without the warehouse becoming the bottleneck
- Eliminated manual matching of labels to packing slips
- Lowered per-order shipping cost at a volume where cents compound quickly
Customers who waited through a production window now get a shipping notification within days of the announcement, not weeks. That is the version of fast that actually registers with a buyer.
Ready to Modernize Your Shipping Workflow?
If your volume arrives in bursts rather than a steady flow, the workflow that handles a normal Tuesday is not the one that will hold up on release day.
VESYL helps ecommerce brands move large batches out fast and keep shipping costs predictable at volume.
Book a demo to see what your next release day could look like.
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