For ecommerce operations leaders, navigating Amazon Shipping can feel like a double-edged sword. On one hand, it gives sellers access to Amazon’s expansive delivery network. On the other, managing Amazon orders—especially outside of FBA—can introduce complexity, rising costs, and limited flexibility across your sales channels.

Whether you're shipping via Seller Fulfilled Prime (SFP), the Merchant Fulfilled Network (MFN), or directly using Amazon Shipping, having the right tools, data, and systems in place is essential for delivering packages reliably—especially in most cities where same day delivery is becoming the standard.

In this guide, we break down how mid-sized to enterprise-level ecommerce businesses can simplify Amazon shipping, improve fulfillment efficiency, and scale operations—without being locked into a single service.

Amazon Shipping: What It Is and What Sellers Should Know

Amazon Shipping is Amazon’s standalone shipping and logistics arm, allowing sellers to ship orders from other sales channels, not just Amazon. While currently limited to third-party merchants that already sell on Amazon, Amazon has plans to service businesses not affiliated with Amazon in the future.

At a glance, the service is designed to:

• Pick up packages from your warehouse or facility
• Deliver packages to customers using Amazon’s last-mile network
• Offer fast delivery—including same day delivery and next-day service—for eligible items in select metro areas
• Compete directly with carriers like FedEx and UPS

However, there are a few limitations brands should keep in mind:

• Only sellers already on Amazon can sign up
• It doesn't yet support full-service integration across all sales channels
• Delivery windows vary: in many cities, you can choose same day delivery only for select items, while standard delivery often ranges from two to five days
• No weekend pickups (a key disadvantage if you ship every day of the week)

When Amazon Shipping Works—And When It Doesn’t

For some businesses, shipping with Amazon seems like a logical extension of their existing Amazon orders workflow. It offers free pickups, fast delivery options for Prime members, and reliability in dense metro areas.

But for brands managing multiple sales channels—Shopify, Walmart, WooCommerce, wholesale, subscriptions—it introduces friction:

• No control over carrier selection or delivery customization
• FedEx-like speed, but with fewer options for international or specialty deliveries
• Limited visibility into spend, performance, or cost-saving opportunities
• Inflexible service terms that don't scale easily

How to Simplify Amazon Shipping (Without Relying Solely on Amazon)

If you're serious about optimizing your shipping with Amazon while simplifying fulfillment across your business, a unified, multi-carrier platform is essential. Instead of juggling multiple dashboards or being limited to Amazon’s infrastructure, software like VESYL connects everything in one place—Amazon, DTC, wholesale, and more.

1. Centralize Your Shipping Stack Across All Sales Channels

By integrating Amazon with your other sales channels, you can:

• Import Amazon orders alongside DTC, B2B, and marketplace orders
• View and manage details for all shipments in one dashboard
• Generate labels, track deliveries, and ensure compliance with Amazon SLAs

A platform like VESYL helps sellers ship faster and more affordably, without relying on Amazon's proprietary logistics alone.

2. Automate Carrier Selection for Cost and Speed

With smart shipping rules, operations teams can:

• Automatically choose same day delivery when it's available and cost-effective
• Prioritize carriers like USPS, FedEx, OSM, or regionals based on ZIP code and delivery window
• Avoid SLA penalties by identifying when Amazon’s own service is too slow for a Prime-like experience

This is especially valuable for brands fulfilling thousands of orders per week, where minutes matter and costs can quickly scale.

3. Gain Visibility into Shipping Spend and Performance

Unlike Amazon Shipping, which provides limited analytics, advanced platforms give full transparency into:

• Average cost per package, per sales channel, and per carrier
• Historical spend by week, zone, or product
• Carrier performance and delivery time benchmarking

For example, VESYL gives logistics teams the ability to break down delivery data and make more informed decisions about where to cut costs or ship faster.

4. Stay Nimble During Carrier or Platform Disruptions

Amazon often updates its delivery thresholds, eligibility for Prime members, and minimum order value requirements. If you're tied exclusively to shipping with Amazon, you're vulnerable to delays and restrictions.

A connected shipping stack allows you to:

• Reroute packages to alternate carriers during disruptions
• Shift volume to lower-cost sales channels when Amazon becomes too expensive
• Stay compliant while adapting fast

Case Study: Scaling Fast Without Sacrificing Control

A mid-sized apparel brand using VESYL was managing high-volume Amazon orders and Shopify sales. Initially reliant on Amazon Shipping, they struggled with limited pickup windows and no ability to compare rates.

After integrating their Amazon account with VESYL:

• They cut shipping spend significantly by using a mix of regional carriers and FedEx
• Automated labeling across all sales channels, saving 4 hours per day in manual work

Now they’re delivering faster, with fewer errors—and they’ve maintained full control of how they ship, without being tied to Amazon’s evolving policies.

Amazon Shipping vs. VESYL-Connected Fulfillment: A Quick Comparison

Final Thoughts

Amazon shipping is evolving—and for many sellers, it’s a good starting point. But as your business scales, you'll need more than just a single service to manage fulfillment efficiently.

With a unified platform like VESYL, you can ship Amazon and non-Amazon packages from the same system, and keep a close eye on performance, spend, and speed—without sacrificing flexibility.

Ready to Simplify Amazon Shipping?

If you want to streamline Amazon orders, optimize delivery across sales platforms, and take control of how you deliver, VESYL offers the tools and automation you need—without locking you into a single carrier or policy.

Book a demo with us today.