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The Challenge
Saranoni was using ShipStation to manage shipping, but the process was slow and error-prone due to much of it being handled manually:
- Every package had to be weighed before shipping and input into the system
- Team members had to manually find and select the cheapest shipping rate by toggling between carriers
- Human error was common, especially during high-volume seasons
- The team spent months waiting for a promised “rate shop” feature that never materialized
The Solution
In late 2021, Saranoni implemented WarehouseOS to improve efficiency in their warehouse operations. By mid-2023, they partnered with VESYL to streamline and automate their shipping process.
The Brand
Saranoni Luxury Blankets is a fast-growing DTC brand known for ultra-soft blankets and baby products. During the holidays, they ship hundreds of orders per day—making fulfillment speed and accuracy mission-critical.
The Problem: Manual Processes = Delays + Errors
Before VESYL, Saranoni was using ShipStation, but their process was entirely manual:
- Every package had to be weighed by hand
- The team manually rate-shopped by toggling between carriers
- The long-promised automated rate shopping feature never launched
- Frequent errors and shipping delays during peak season
The Solution: Switching to VESYL
After a referral from our friends at WarehouseOS, Saranoni implemented VESYL’s shipping software—integrated seamlessly with both WarehouseOS and OSM Worldwide.
This created a tightly integrated, end-to-end fulfillment ecosystem. VESYL eliminated manual shipping steps, reduced errors, and automated label generation—all while leveraging WarehouseOS’s optimized picking workflows. With access to discounted OSM rates through VESYL, Saranoni significantly cut shipping costs while ensuring fast, reliable delivery.
“Before VESYL, everything was manual and painfully slow—especially during holidays. Once we switched, we saw our output skyrocket, without any added headcount.”
— Tyler, Operations Lead, Saranoni
How VESYL Made the Difference
With VESYL in place, the impact on Saranoni’s operations was immediate. VESYL’s automations streamlined fulfillment from start to finish—eliminating manual tasks, optimizing every stage of fulfillment, and reducing errors. Seamless integration with WarehouseOS enabled smarter picking and packing, while built-in access to OSM’s discounted rates ensured every order shipped quickly and cost-effectively.
What made the biggest difference? The system was customized around Saranoni’s exact fulfillment needs, allowing their team to scale confidently, without burnout or added headcount.
Here’s how it worked:
- Pre-assigned weights and shipping rules eliminated the need to weigh packages manually.
- Integrated OSM rates ensured the best shipping option was automatically selected—no more manual rate shopping.
- Automated label and packing slip generation reduced human error and sped up processing times.
- Tailored automation setup: Collin from the VESYL team worked closely with Saranoni to build rule-based workflows specific to their SKUs and order types.
- Labor efficiency improved significantly, removing the need for overtime or weekend shifts—even during peak season.
The Results
- 30%+ improvement in operational efficiency
- Shipping 20 orders now takes 10–15 minutes (down from 30–45)
- Significant labor cost savings, especially during holidays
- No more overtime or weekend work
- Manual errors in rate selection and package handling eliminated
- Fully integrated workflow—from checkout to pick, pack, and ship
“We used to spend 30–45 minutes shipping a 20-order batch. With VESYL, that same batch now takes just 10–15 minutes.”
— [Name], Warehouse Manager, Saranoni
The Tech Stack That Made It Happen
Saranoni’s transformation wasn’t just about swapping tools, it was about connecting the right ones to build a truly seamless operation:
- WarehouseOS powered efficient picking and packing, eliminating paper-based workflows and reducing touchpoints.
- VESYL brought in shipping automation—handling everything from rate logic to automatic label generation based on pre-set rules.
- OSM Worldwide became the preferred carrier, offering affordable and predictable 3–7 day delivery through VESYL’s exclusive integration.
Together, these tools formed a fully integrated, scalable fulfillment system, from warehouse shelf to customer doorstep.
In Summary: A Seamless Fulfillment Workflow
For Saranoni, shipping used to mean late nights, manual work, and missed opportunities to scale. With VESYL, WarehouseOS, and OSM working in sync, their team finally has a system that moves as fast as their business does. Fulfillment is faster, costs are lower, and the holiday crunch no longer comes at the expense of time or accuracy.
They didn’t just improve shipping, they freed up their team to focus on what really matters: growing the brand and serving their customers.
Ready to Modernize Your Fulfillment? Book a demo and see how VESYL can automate your shipping and scale with your business.
Learn how VESYL can save you money on shipping
Not sure which plan suits you best? Have questions about our software? Contact our sales team for expert guidance.
